What did Harley-Davidson do recently? The iconic American motorcycle manufacturer has been making headlines with a series of significant moves and innovations. From expanding its global footprint to embracing sustainable practices, Harley-Davidson continues to evolve and adapt to the changing needs of its customers and the industry.
Harley-Davidson has recently announced a new partnership with PTT, a leading energy and petrochemical company in Thailand, to establish a manufacturing plant in Rayong. This move marks the company’s commitment to expanding its production capabilities in Asia and catering to the growing demand for motorcycles in the region. The new plant is expected to produce a range of Harley-Davidson models, including the popular Street Bob and the iconic Softail.
In addition to the new manufacturing plant, Harley-Davidson has been actively promoting its electric motorcycle lineup. The company has recently unveiled the Harley-Davidson LiveWire, an all-electric motorcycle that boasts a sleek design and a range of up to 150 miles on a single charge. The LiveWire is set to revolutionize the way people think about motorcycling, offering a zero-emission, high-performance alternative to traditional gasoline-powered bikes.
Harley-Davidson has also been focusing on sustainability and reducing its environmental impact. The company has recently announced a new initiative called “Harley-Davidson LiveGreen,” which aims to reduce the carbon footprint of its operations and products. As part of this initiative, Harley-Davidson has committed to sourcing 100% renewable energy for its facilities by 2030 and to reduce water usage by 50% by 2025.
Furthermore, Harley-Davidson has been investing in its customer experience by rolling out a new online platform that allows riders to customize their motorcycles and order parts and accessories online. The new platform is designed to make it easier for customers to personalize their bikes and access the parts they need, enhancing the overall ownership experience.
In conclusion, Harley-Davidson has been making headlines with a series of recent moves that demonstrate its commitment to innovation, sustainability, and customer satisfaction. From expanding its global footprint to embracing electric motorcycles and sustainable practices, Harley-Davidson continues to be a leader in the motorcycle industry and a symbol of American ingenuity and craftsmanship.
