How to Send an Embargoed Press Release
Embargoed press releases are a crucial tool for organizations looking to control the timing and distribution of their news. These releases are sent out with the understanding that the information will not be published until a specified date. This allows companies to strategically plan their announcements and ensure that they receive maximum media attention. In this article, we will discuss the steps to send an embargoed press release effectively.
1. Choose the Right Embargo Date
The first step in sending an embargoed press release is to determine the appropriate embargo date. This should be a date that provides enough time for the media to prepare and publish the story, but not so far in advance that the news becomes stale. Consider the complexity of the story and the resources required for media outlets to cover it adequately.
2. Prepare the Embargoed Press Release
Once you have selected the embargo date, it’s time to draft the press release. Ensure that the content is clear, concise, and compelling. Include all necessary details, such as the company name, the news to be announced, and any relevant background information. Remember to adhere to the embargo date in the release, as failing to do so can damage your relationship with the media.
3. Identify Target Media Outlets
Next, identify the media outlets that are most likely to cover your story. This may include industry-specific publications, general news outlets, and bloggers. Make sure to research each outlet to understand their audience and editorial focus. Compile a list of contacts who are responsible for covering the type of news you are releasing.
4. Personalize Your Outreach
When sending the embargoed press release, it’s important to personalize your outreach. Instead of sending a generic email to a large list of contacts, take the time to craft individual messages. Address the recipient by name, reference any previous interactions, and briefly explain why your story is relevant to their outlet. This personal touch can increase the chances of your release being picked up.
5. Use Embargoed Distribution Services
To ensure that your embargoed press release is distributed to the right people at the right time, consider using an embargoed distribution service. These services specialize in sending out embargoed releases and can help you reach a wider audience. They often provide tracking and reporting features to help you monitor the success of your release.
6. Follow Up
After sending the embargoed press release, follow up with the media outlets to ensure they have received and understood the information. This can be done through email, phone calls, or social media. Be patient, as some outlets may need time to process the news and determine if it’s a good fit for their publication.
7. Honor the Embargo
Lastly, it’s crucial to honor the embargo by not publishing the news until the specified date. This builds trust with the media and demonstrates your commitment to ethical journalism. If you need to make changes to the release, inform the media outlets in advance and provide them with updated information.
By following these steps, you can send an embargoed press release effectively and maximize the impact of your news announcement. Remember to plan ahead, personalize your outreach, and maintain open communication with the media to ensure a successful embargoed release.