Who is Taylor Swift Manager Now?
Taylor Swift, the renowned American singer-songwriter, has had a successful career in the music industry, and her management has played a crucial role in her rise to fame. With her latest album, “Evermore,” releasing in December 2020, fans and industry experts are curious to know who is Taylor Swift’s manager now.
Currently, Taylor Swift’s manager is Scooter Braun. Scooter Braun, along with his company Ithaca Holdings, has been managing Taylor Swift since 2011. Before joining her team, Braun was known for managing other successful artists such as Justin Bieber and The Weeknd. His experience and influence in the music industry have been instrumental in guiding Swift’s career.
Scooter Braun’s relationship with Taylor Swift began when he offered to represent her after her record deal with Big Machine Records expired. The singer initially turned down the offer but later reconsidered, leading to a partnership that has lasted over a decade. Under Braun’s management, Swift has released several chart-topping albums, including “1989,” “Reputation,” and “Lover.”
One of the key reasons for Swift’s success under Scooter Braun’s management is his ability to navigate the complex music industry landscape. Braun has been instrumental in securing lucrative record deals, tour partnerships, and merchandise deals for Swift. His strategic approach has allowed her to maintain a strong presence in the market and build a dedicated fan base.
Moreover, Scooter Braun has been a vocal advocate for Taylor Swift’s creative freedom. He has fought for her rights regarding songwriting credits and royalties, ensuring that she receives fair compensation for her work. This commitment to her artistic integrity has earned him the trust and admiration of both Swift and her fans.
Despite the success of their partnership, there have been controversies surrounding Scooter Braun’s management style. Some critics argue that he has been too aggressive in acquiring rights to artists’ music catalogs, which has led to legal battles and disputes. However, Taylor Swift and her team have consistently defended Braun, emphasizing the positive impact he has had on her career.
In conclusion, Scooter Braun remains Taylor Swift’s manager, and his influence has been pivotal in shaping her musical journey. As the music industry continues to evolve, it will be interesting to see how Braun and Swift’s partnership will continue to evolve and impact the singer’s future endeavors.
